When a consumer requests no solicitations via letter or email, what must the company do?

When a consumer requests no solicitations, the company is obligated to respect that request by adding them to an internal do-not-call list. This action ensures that the company refrains from reaching out to the consumer with any marketing messages, calls, or solicitations, which is crucial for maintaining consumer trust and complying with legal and regulatory standards regarding consumer privacy.

The placement on an internal do-not-call list is a mechanism that companies utilize to track and manage communications with consumers who have opted out of receiving further contact. It is an acknowledgment of the consumer's wishes and helps to prevent unwanted interference.

While there are other actions that could be considered, such as adding to a public registry or removing from all records, those either don't directly address the request or could lead to exceeding what is necessary to respect consumer privacy. The internal do-not-call list specifically serves the purpose of honoring the consumer's request effectively and efficiently, hence making it the appropriate response.