What constitutes an in-house Do-Not-Call list?

An in-house Do-Not-Call list refers to a list created and maintained by a specific company that documents the consumers who have chosen to opt out of receiving calls from that company. This list is crucial for compliance with telemarketing regulations, as it ensures that the company respects the preferences of consumers who do not wish to be contacted.

By maintaining an in-house Do-Not-Call list, a company demonstrates its commitment to consumer privacy and adheres to legal requirements designed to protect individuals from unwanted solicitation. This type of list is specific to the business itself and reflects those consumers who have expressed a clear desire not to receive marketing communications, thus allowing companies to avoid potential legal issues and maintain a positive relationship with consumers.

The other options do not represent what an in-house Do-Not-Call list is. A public registry, for example, may include numbers that anyone can access, but it is not specific to the company itself. A list of frequent customers does not pertain to preferences about receiving calls, and the FTC list would refer to a separate national registry that companies must check against but is not considered an in-house list.